Research Resources

Use the Research Resources links page in Module 2 to get started, and then perform a focused Internet search to dig deeper. Remember, you are required to use sources both from the company’s or university’s own website AND from sources outside their own material. This...

Marketing Research Ethics- DOs and DONTs

To market effectively, you should know your target audience, what they need or want, and the best means to reach potential clients. All of these require thoughtful, informed, and marketing research ethics- DOs and DONTs Topic 2 DQ 1 Research various codes of ethics in...